Since its brand relaunch in October 2020, the owner-managed company ANRIN has positioned itself as a provider of the highest quality and aesthetics.
ANRIN is setting new standards in the industry by moving the user experience to the forefront and redefining the value proposition. The new claim
enables a more defined view of the brand compared to the previously more technical communication. It is all about a sophisticated process: LEADING WATER stands for the responsible and efficient management of the element of water.
ANRIN products are used in both the private and commercial sectors. In order to meet the different requirements of the target groups, which include architects, garden and landscape designers, urban planners and construction companies, planning, design and production are tailored to specific needs. Different requirements can include varying load classes. Airports, for example, require different drainage systems than driveways, walkways and patios in private construction.
As part of the urban landscape, ANRIN also sees its responsibility in combining aesthetics with functionality and offers creative solutions for people and the environment alike. ANRIN’S guiding principle: the customer chooses the design, while ANRIN ensures high quality through excellent performance and user experience. Living spaces in which people feel comfortable provide a higher quality of life. ANRIN succeeds by focusing on aspects like well-being and aesthetics when planning spaces.
Design of the highest quality is key – this premise is not only evident at all of ANRIN’S customer touchpoints but fundamental in the repositioning of the brand.
On the website, visitors can select the grate designs and are then guided to select their individual requirements, such as matching drainage elements and load classes, to find the right product. Technical details are part of the user experience, enhanced by high-quality, industry-relevant content.
ANRIN engages in direct dialogue with customers and partners and responds to topics and questions from the community. The visual language refers to water in its natural form, which is guided by the construction components. Additional design visualisations demonstrate the products in high-quality 3D. The overall factual and emotional value proposition is reflected in the new website design, which is created to meet individual customer needs. The newly developed brand identity is also evident in the new catalog and matching design brochure. The brand’s new direction evolved through an intensive process involving creative and strategic workshops, analyses and various internal and external interviews. Customers were asked about their wishes and needs in order to find out what the market requires. The results of the intensive process, demonstrating design and innovation, are the drivers of the market and the ANRIN – LEADING WATER brand. For the greater good of society, the focus is also on the responsible use of the precious resource of water. Through continuous dialogue with the target groups, sophisticated product designs are further refined.
With the ANRIN brand, we want to be perceived by the target groups as a designoriented, high-quality and reliable partner. This is the mission of the ANRIN staff, some of whom have been part of the team for over 25 years.
The corporate values and high-quality standards of production in Anröchte, North Rhine-Westphalia, which have followed the owner-managed family business since its founding, will remain after the repositioning of the brand.
Since 1972 ANRIN has been developing and producing drains made of polymer concrete in accordance with DIN EN 1433. Additionally, ANRIN is certified in accordance with DIN EN ISO 9001. As a manufacturer of grates and drains, ANRIN – LEADING WATER is known throughout Europe as a leading consultant and partner for linear drainage systems for private and commercial construction, urban development and sports facility construction.